Build the Right Management Team

Today I’d like to chat about the different types of support staff you’ll need to run your small business and what makes them so important. There are essentially three key roles that need to be filled to set your business up for success: The Technician The Manager The Entrepreneur All of these roles need to be played simultaneously by different people with the right talents. It’s all about balance. The Technician This person represents the present and all that needs to be done for the physical aspects of the business-building process. They are the “doer”. This is usually the most

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All Publicity is GOOD Publicity!

There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lie in: Public relation or publicity Merchandising Promotions With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible. Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines and more are all equally powerful. Online marketing is just as, if not more, important as conventional media. Here are the

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How Well Do You Know Your Vendors?

It’s extremely important to build relationships with your vendors because those around you can bring in new customers/clients and increase awareness of your company branding. The people you work directly with on your products and services are really the ones with the most to gain when you find success. By taking the time to get to know them, you’ll find a whole host of opportunities you didn’t realize were there. Look for great ways to offer your vendors rewards for helping grow your business and everyone wins. One of ways you can do this is by offering performance-based incentives that

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Do It Like the Big Dawgs!

Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects. Most successful professionals use a series of information-based ads that build emotion and then offer a call to action. These are much more effective than standard company-branding advertisements. The same principles that go into putting together a high-impact (and, often, high-priced) ad campaign can be adapted to fit your needs with similar results. Here are some ways to put together and execute a professional, effective ad campaign: Put together a short report that’ll you’ll automatically send to prospects when they contact you. This

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Telemarketing is NOT a Four-Letter Word!

Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be a four-letter word, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number! The key is to use it as a follow-up tool, not for cold-calling. Let’s begin with the item we’ll send before we make a phone call. With the of success direct mail marketing and the availability of computers to design and distribute them, these can be used as a powerful

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